Mutuality
People are stronger together. We help communities pool risk and protect one another.
Who we are
Protecting communities, transforming lives
Pupa Advisory Initiative is a Ugandan not-for-profit. We protect households and strengthen communities against life's shocks. Millions of families live one illness, death or failed harvest away from hardship, yet almost none are protected. We exist to change that.
Our story
Founded by people who saw the gap
Pupa began with former insurance professionals who had seen, from the inside, why protection rarely reaches those who need it most. Coverage in Uganda has sat near 1% for over a decade, while 80% of the workforce earns in the informal economy with no safety net.
The products on offer were built for salaried, urban earners, not the farmers, traders and savings groups who carry the greatest risk. So the founders chose a different path.
Why "Pupa"
The stage of quiet transformation
The pupa is the sheltered, in-between stage of a butterfly’s life, the quiet phase where real transformation happens before anything new can take flight. We chose the name because it reflects our work: patient, protective groundwork that helps households and communities change their future.
Protection is rarely dramatic. It is a savings group that holds together during illness, a failed season that does not force a family to sell what it owns, and a shock absorbed without undoing years of progress. We advocate, advise and build so this resilience becomes ordinary, community-owned and lasting. We do not sell.
Our vision
No family faces hardship alone
A Uganda where every household, however modest its income, can withstand life's shocks and build a secure and sustainable future. Not relief that arrives after disaster, but protection that communities own and can rely on before it strikes.
Our mission
Advancing mutual protection and resilience
To advance mutual protection, community empowerment and financial resilience for underserved Ugandan households: by advocating for mutuality, building trusted partnerships, and helping communities create and own the protection that keeps families out of poverty.
What we stand for
Five values guide every decision
Community first
The communities we serve are our partners and co-owners, never just a market.
Integrity
We advise honestly and openly, and earn trust before we ask for it.
Empowerment
We build knowledge and capacity so communities can protect themselves.
Transformation
We measure success by the lasting change we create in households.
Our Partners
Join the mission
Build a more resilient Uganda with us
Partners, communities and institutions who believe protection should reach everyone are the heart of this work.