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Mutuality
People are stronger together. We help communities pool risk and protect one another.
Who we are
Protecting communities, transforming lives
Pupa Advisory Initiative is a Ugandan not-for-profit. We protect households and strengthen communities against life's shocks. Millions of families live one illness, death or failed harvest away from hardship, yet almost none are protected. We exist to change that.
Our story
Founded by people who saw the gap
Pupa began with former insurance professionals who had seen, from the inside, why protection rarely reaches those who need it most. Coverage in Uganda has sat near 1% for over a decade, while 80% of the workforce earns in the informal economy with no safety net.
The products on offer were built for salaried, urban earners, not the farmers, traders and savings groups who carry the greatest risk. So the founders chose a different path.
Kampala, Uganda
Why "Pupa"
The stage of quiet transformation
A pupa is the stage of change before a caterpillar becomes a butterfly. In the same way, we help households and communities turn vulnerability into resilience, and struggle into progress.
In its Special Resolution of 10 July 2026, the company set a new direction: to advance mutuality, community empowerment and financial resilience as a mission, not a business line. We don't sell products. We advocate, advise and build.
A mission, not a business line
Our vision
A Uganda where no family faces hardship alone
Every household, however modest their income, able to withstand life's shocks and build a more secure future.
Our mission
Advancing mutual protection and resilience
To advance mutual protection, community empowerment and financial resilience for underserved Ugandan households: by advocating for mutuality, building trusted partnerships, and helping communities create and own the protection that keeps families out of poverty.
What we stand for
Five values guide every decision
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Community first
The communities we serve are our partners and co-owners, never just a market.
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Integrity
We advise honestly and openly, and earn trust before we ask for it.
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Empowerment
We build knowledge and capacity so communities can protect themselves.
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Transformation
We measure success by the lasting change we create in households.
Join the mission
Build a more resilient Uganda with us
Partners, communities and institutions who believe protection should reach everyone are the heart of this work.